All Dimensions Flooring (“ADF,” “we,” “us,” or “our”) operates this website (the “Site”) to help homeowners in the Kansas City Metro learn about our services and request an estimate. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1) Information We Collect

A. Information you provide to us

When you contact us, request an estimate, or submit a form on our Site, you may provide information such as:

Name
Email address
Phone number
Project details (for example: square footage, timeline, service type, notes)

If you provide your phone number, we may call or text you regarding your request (for example, scheduling and project questions). Message and data rates may apply. You can opt out of texts at any time by replying STOP.

File uploads: Our website contact form does not accept file uploads at this time.

B. Information collected automatically (website usage data)

When you visit the Site, we (and service providers acting on our behalf) may automatically collect certain information, such as:

IP address (or approximate location derived from IP)
Browser and device information
Pages visited, the order you visit them, and time spent
Referring/exit pages, including whether you arrived from one of our ads
Clicks, taps, scrolling, and other interactions with a page (for example, button clicks or taps on our phone number)

2) How We Use Information

We use information we collect to:

Respond to inquiries and requests for estimates
Provide customer support
Improve our Site content and user experience
Measure marketing performance (for example, which channels generate calls or form leads)
Maintain Site security and prevent abuse

We do not sell your personal information.

We may share information in the following limited circumstances:

A. Service providers (vendors)

We use vendors to operate and improve the Site and marketing measurement. These vendors may process information on our behalf, such as:

Cloudflare (hosting, security, spam protection for our form, and storage of form submissions and website usage data)
Squarespace (hosting for some pages)
Resend (delivering form submissions to us by email)
Google Tag Manager (tag management)
Google Analytics (GA4) (analytics and measurement)
Google Ads (ad measurement, conversion tracking, and call tracking)
Microsoft Clarity (website usage analytics, heatmaps, and session replay)
Elfsight (embedded reviews, and the form on some pages)

These providers may use cookies or similar technologies consistent with their policies.

B. Legal and safety reasons

We may disclose information if required to comply with applicable law, respond to lawful requests, or protect our rights and safety.

4) Google Analytics & Google Ads Measurement

We use Google services to understand how visitors use the Site and to measure advertising performance, including conversion tracking (for example, when someone submits a form or calls us after visiting from an ad).

We use Google’s Enhanced Conversions. When you submit a form, the email address you entered is converted into a coded value (hashed) before it is sent to Google, which uses it to match your request to an ad you may have clicked.

Google may also use information about your visits to our Site to show you more relevant ads on other websites. You can manage this at https://adssettings.google.com.

Please do not submit sensitive personal information through our website forms (for example, medical information, social security numbers, or financial account numbers).

5) Phone Calls

Some phone numbers shown on the Site and in our ads are forwarding numbers provided by Google. When you call one, Google connects the call to us and records details such as the time, the length of the call, and your area code, so we can tell which ads lead to calls. Calls to these numbers may also be recorded by Google for ad measurement.

6) Microsoft Clarity

We use Microsoft Clarity to see how visitors use the Site through behavioral metrics, heatmaps, and session replay, so we can improve it. Session replay shows scrolling, clicks, taps, and mouse movement on our pages. Clarity masks what you type into form fields, so it does not capture what you enter in our forms. Website usage data is collected using first-party and third-party cookies and similar technologies. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement: https://www.microsoft.com/privacy/privacystatement

7) Cookies and Your Choices

We and our vendors use cookies and similar technologies to operate the Site and measure performance. These include a cookie we set ourselves that recognizes a returning browser for up to two years, and one that remembers for up to 90 days that you arrived from one of our ads. Neither contains your name or contact details. You can control or delete cookies through your browser settings. If you disable cookies, some Site features may not function as intended.

8) Data Retention

We retain personal information submitted through our forms and communications as needed to respond to your request, manage customer relationships, and meet legal, tax, and operational requirements. We may retain analytics and advertising measurement data for longer periods in aggregate or de-identified form.

9) Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is 100% secure.

10) Children’s Privacy

Our Site is intended for adults and homeowners. We do not knowingly collect personal information from children.

11) Links to Other Sites

Our Site may include links to third-party sites (for example, Google Maps). We are not responsible for the privacy practices of those sites.

12) Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page.

13) Contact Us

If you have questions about this Privacy Policy or would like to request access, correction, or deletion of information you submitted through our Site, contact us:

All Dimensions Flooring
15551 W 109th St, Lenexa, KS 66219
Phone: (913) 839-1609

Privacy Policy